Apple Cuts Prices of iPhone XR in India

Apple cut the prices of its iPhone XR in India by around 24 percent. Similar with what they have done in China, Apple reduced the prices of one of its latest smartphones in an attempt to boost sales.

The 64 GB iPhone XR, which previously sold at around 76,900 rupees (1,113 USD), now costs 59,000 rupees (854 USD). The price was cut by 17,900 rupees ($259), and a cashback is also granted to HDFC Bank credit card users which further lessens the price to 53, 900 rupees.

“Apple is going to change their game,” according to one user.

Customers who purchase other models of the phone can also their own units at a discounted price. The official updated prices of the iPhone XR are not yet disclosed on Apple’s India website, but the following price list have been reported by consumers:

iPhone XR 64GB storage: Launched for 76,900 rupees and 17,900 rupees was slashed off the price, and now costs 59,900 rupees.

iPhone XR 128GB storage: Launched for 81,900 rupees and 17,900 rupees was slashed off the price, and now costs 64,000 rupees.

iPhone XR 256GB storage: Launched for 91,900 rupees and 17,900 rupees was slashed off the price, and now costs 74,000 rupees.

Cashback for all of the models is also given to all customers who use their HDFC credit cards to purchase the smartphone.

Starting from Friday, Apple will also offer a 22% discount on the iPhone XR in the country.

"The focus of this entire exercise is to win customers who would have thought of going to Samsung or OnePlus, to make them think whether they can spend some extra money on an iPhone XR - it's more bang for the buck," said tech research firm Canalys.

Apple executives stated that it had never reduced the selling price for its latest and flagship iPhone models signifying that the price cut tactic is almost a last resort for the smartphone giant. 

Apple also plans to increase local production to help reduce the impact of an ongoing Sino-U.S. trade war, and will soon begin assembling its high-end iPhones through the local unit of Hon Hai Precision Industry Co Ltd.

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