Netflix Unveils New Feature on its Mobile App

Netflix is unveiling its own take on Instagram stories and Snapchat after the global streaming giant started to roll out 30-second preview videos for its mobile viewers.

The new feature looks like Instagram Stories due to its circular thumbnails and it plays virtual videos. In addition to that, they play like a slideshow, allowing consumers to tap to skip to the next video.

Meanwhile, users can store the shows they want to see later on by clicking a button that adds them to their viewing list.

The latest feature will be available on Netflix iOS app starting April 19, and the company stated that it would be available soon on Android.

Netflix have been offering previews on its website and its TV app. The Los Gatos, California based company stated that the latest feature would help viewers who use their phone to discover new content to watch.

“Years of testing have made it clear that video previews help our members browse less and discover new content more quickly. With the launch of mobile previews, we are bringing a video browse experience to your mobile phone in a fun and mobile-optimized way,” Netflix said.

The company, on the other hand, gained 7.41 million new subscribers in the first quarter of 2018 and it is expected to gain 6.2 million subscribers in the next quarter.

Netflix is also continuously to see a strong streaming revenue growth. As of the first quarter of this year, the company has a total sale of $3.6 billion.

See also: Netflix Reports 125 Million Subscribers During First Fiscal Quarter

Netflix Moving to Big Screen

Netflix has explored the idea of purchasing movie theaters in Los Angeles and New York City. This would enable the company to screen a mounting pipeline of feature films and documentaries, the people who are familiar with the matter stated.

The executives of Netflix considered purchasing the Los Angeles-based Landmark Theaters. However, the company backed off the idea.

According to one of the sources, the global streaming giant decided not to pursue the deal due to the executives believed that the sale price for Landmark was too high.

The idea of Netflix purchasing a theater chain would mark a new phase in the company’s rapid ascent to become one of the most strongest competitors in the entertainment industry.

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